The original launch of the Dunk was heavily pushed by Nike, with the “Be True To Your School” campaign featured heavily throughout college basketball at the time. Throughout the 1980s and 1990s, the silhouette gained even more traction and became a popular choice for lifestyle wear and, more n. . .
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The original launch of the Dunk was heavily pushed by Nike, with the “Be True To Your School” campaign featured heavily throughout college basketball at the time. Throughout the 1980s and 1990s, the silhouette gained even more traction and became a popular choice for lifestyle wear and, more notably, for skateboarders. The sport was becoming more widely recognised, and skaters would opt for the Nike Dunk due to its heavily durable and well-padded leather uppers.
This was duly noted in 2002, when Nike launched its first ever skateboarding-centric range, titled Nike SB. Skateboarders had been wearing Nike’s for a long time; however, the label had finally realised that it could develop specially designed sneakers for skating, so it got high-profile skateboarders such as Eric Koston involved in Nike Skateboarding for the first time! Alongside other retro models such as the Blazer and the Bruin, the Dunk was one of the first ever silhouettes to receive the Nike SB treatment, and it’s safe to say that it launched with a bang!
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